In an era where 52% of people found their home on the internet, the idea of investing time into creating high-quality, custom outdoor signage for your real estate firm may seem like a waste of time. Although the purpose of real estate signs has changed—it’s no longer the primary way a potential buyer finds out about a home for sale—the importance of them hasn’t. There’s no better way to create word-of-mouth buzz from neighbors who will likely tell their friends about the new home for sale right around the corner!
You only have a few seconds to reach potential buyers who are driving by the property, so designing your custom outdoor sign for maximum visibility and readability is crucial. The best real estate signs communicate a property’s features and contact information clearly, concisely, and quickly. Read on to learn what considerations you should take into account when designing your custom real estate signage.
You only have a few seconds to reach potential buyers who are driving by the property, so designing your custom outdoor sign for maximum visibility and readability is crucial. The best real estate signs communicate a property’s features and contact information clearly, concisely, and quickly. Read on to learn what considerations you should take into account when designing your custom real estate signage.
Outdoor sign purpose
All outdoor signage is made to accomplish a particular goal. With a variety of real estate signs available, it’s important to think about the purpose of the sign to narrow down what type would work best. Is it promoting a new listing? A traditional colonial-style post and sign may be for you. Are you advertising an open house? A metal yard sign will do the trick and be easy to remove once the event is over. Are you wanting to spread the word about a brand new development? Investing in large, weather-resistant banners or flags will catch a driver’s eye.Types of real estate signage
The next step is to figure out what type of sign best fits your needs. Here are a few of the common types of real estate signs:A-frame signs
A-frame signs help welcome potential buyers to open houses or other events. These signs can direct people to a physical location or entrance once they’re on the property.Metal yard signs
Metal yard signs are another type of sign that can help direct people to an open house or advertise a new listing. Plus, they can be removed quickly and easily. Poster Signs offers a wide variety of metal yard signs in various sizes that are suited for single or double-sided printing for all your real estate uses.Feather flag banners
Large flag banners help catch passersby eyes and alert them of a new development or commercial building construction. Line up several flags and print them with short messages like “now showing” and “model home” for maximum impact.Vinyl banners
Vinyl banners are weather-resistant so they hold up well after weeks of being exposed to outdoor elements. These banners are ideal for new developments or apartment complexes looking to take on new buyers or renters.Sign design elements
Even if you don’t consider yourself the most creative person in the world, there are a few basic guidelines you should follow when designing your real estate sign. Your sign is about communicating important listing details like contact information and unique selling features quickly and efficiently—without clutter or unnecessary information.Typography
For outdoor real estate signs, large block letters that are easy to read work best. Avoid thin, small print or cursive lettering so that the text is easy to read from far away. According to the United States Sign Council, Helvetica and Clarendon are among the most readable font choices for outdoor sign usage.Color
Although choosing colors for your sign that helps buyers identify your brand is important, picking combinations that are rated well for readability is a critical consideration. The Outdoor Advertising Association of America conducted a study that ranked the most visible color combination as black lettering with a yellow background.Content
The purpose of outdoor real estate signs is to quickly show that a home is for sale and for a potential buyer to contact you for more information. Here’s content you may consider putting on your sign:- Realtor or real estate firm name
- Logo
- Phone number
- Key property features such as pools, lakefront properties, or reduced price listings