Last year brought about many unexpected changes, but one that businesses certainly didn't see coming was the increase in opportunities for signage and traditional marketing. As we move forward into 2021 at full speed, many opportunities remain untapped with limitless amounts of potential. So, let's look over some predictions as to what this year will bring and how your business can benefit.
Sign Makers Expect to Double Commercial Sales
While we said our goodbyes to many retail stores last year, at both the local and national level, experts predict a large uptick in commercial signage sales is on the way. From street signs to awnings, sign makers are anticipating more sales as new businesses begin to take hold and gain ground. As in-store shopping returns, they can also expect more soft signage sales for indoor use.
Outside Dining Represents New Opportunity
The curbside dining trend isn't going anywhere. Last year, it started as a necessity for health and safety. This year, it's expected to continue -- not only for the wellbeing of staff and patrons but also because it opened the doors to many new opportunities for businesses. This trend is just getting started as temporary dining area enclosures are being made more durable for the months to come. As a result, restaurants need a way to brand and beautify these structures. It's up to you to guide them with wraps, signs, and awnings that draw people inside.
Retail Will Need More Large Format Printing
Retail is gradually reopening as national, state, and local regulations begin to adapt to a new normal. As a result, sign makers can anticipate more large format printing jobs to announce store policies, re-openings, and grand openings. For instance, floor decals can guide social distancing at checkout lines and point customers in the right direction for one-way aisles. Meanwhile, window displays and vinyls will remind everyone of store policies.
Vehicle Wraps and Magnets Are Surging
With more restaurants (and stores) opting for doorstep delivery, more people are putting their cars to work as they become delivery drivers. As a result, car wraps and car magnets are becoming necessities for branding personal vehicles.
As we move into the new year and prepare for a slightly different way of doing business, you should also keep your eye on these other trends:
- Real Estate: The eviction freeze won't last forever. When it comes to an end, you need to be at the front-of-mind for your real estate clients.
- Events: Many events went virtual last year, but face-to-face gatherings aren't dead. Prepare for changing trends in how businesses advertise, host, and enjoy events.
- Antimicrobial Coatings: If you're considering expanding your business' offerings, look into antimicrobial coatings. Many businesses are already using them for tabletops, door handles, and other surfaces, and you could easily add them to your catalog of services.
Are you in need of signage? Reach out to us for help with your custom printing and retail signage needs.